Here I’ll be discussing the pros and cons of two popular online advertising platforms: Criteo and AdRoll. I’ll be comparing and contrasting the two, and ultimately giving my recommendation as to which one is best for your needs. So sit back, relax, and enjoy!
Criteo and AdRoll are two of the most popular retargeting platforms on the market. They both offer a range of features and benefits that can help online advertisers reach their target audiences with relevant ads. But which platform is right for your business? In this post, we’ll compare Criteo vs AdRoll to help you decide.
What is Criteo?
Criteo is a retargeting company that provides personalized display advertising for websites. The company is based in France and was founded in 2005. Criteo works with over 13,000 customers in more than 110 countries.
What is AdRoll?
AdRoll is a retargeting platform that uses first-party data to power programmatic advertising across the web, mobile, and social. AdRoll’s powerful suite of growth tools helps ecommerce companies reach and convert their best customers.
AdRoll makes retargeting easy with technology that increases reach and optimizes performance using proprietary data science. AdRoll has been operational since 2007 and is headquartered in San Francisco, with offices in New York, Dublin, London, Tokyo, Hamburg, and Sydney.
Key Differences Between Criteo and AdRoll
There are a few key differences between Criteo and AdRoll that you should be aware of before choosing one over the other.
Criteo is a retargeting platform that uses data from your company’s past customers to create targeted ads and email campaigns. They require a minimum spend of $5,000 per month. AdRoll, on the other hand, does not have a minimum spend requirement.
Criteo also offers a few features that AdRoll does not, such as dynamic product ads and Facebook Custom Audiences. However, AdRoll has some features that Criteo lacks, such as support for Google Customer Match and LinkedIn Ads.
Finally, Criteo charges a percentage of your total ad spend, while AdRoll charges a flat fee per month.
Criteo and AdRoll are two of the most popular retargeting platforms on the market. But how do they compare when it comes to pricing?
AdRoll’s pricing is based on a cost-per-impression (CPM) model, while Criteo charges on a cost-per-click (CPC) basis. This means that with AdRoll, you pay for every 1,000 times your ad is shown, regardless of whether it’s clicked on. With Criteo, you only pay when someone clicks on your ad.
So, which pricing model is better? It really depends on your goals. If you’re looking to get your ad in front of as many people as possible, regardless of whether they click on it, then AdRoll’s CPM pricing may be a better option. However, if you’re only interested in paying when someone takes action on your ad (i.e., clicks through to your website), then Criteo’s CPC pricing may be a better fit.
Ease of Use
Criteo is much easier to use than AdRoll. Criteo has a user-friendly interface that makes it easy to set up campaigns and track results. AdRoll, on the other hand, has a more complicated interface that can be difficult to navigate.
Criteo offers excellent support to its customers via telephone, email and live chat. They also have a comprehensive self-service knowledge base that is searchable and easy to navigate. In addition, they offer training courses on a variety of topics related to online advertising.
AdRoll also offers excellent support to its customers via telephone, email and live chat. They also have a comprehensive self-service knowledge base that is searchable and easy to navigate. However, they do not offer training courses on a variety of topics related to online advertising.
The two companies have different approaches to reporting. Criteo offers transparency into every aspect of their campaign’s performance, giving you the ability to see how your ads are performing and adjust them accordingly. Adroll, on the other hand, summarizes your results in a top-level way, making it harder to diagnose issues and make changes.
From our findings, we can conclude that Criteo is the better platform for online advertising due to its higher ROI, advanced targeting capabilities, and more effective retargeting features.