Active Campaign vs Infusionsoft: Which One is Better?
Here we’ll compare and contrast the two popular marketing automation platforms, Active Campaign and Infusionsoft. Which one is better? Read on to find out!
Introduction
When it comes to marketing automation, two of the most popular platforms are ActiveCampaign and Infusionsoft. Both platforms offer a wide range of features, but there are also some key differences between them. In this article, we’ll compare ActiveCampaign vs Infusionsoft to help you decide which platform is right for your business.
ActiveCampaign vs Infusionsoft – The Battle of the Email Marketing Platforms
ActiveCampaign and Infusionsoft are two of the most popular email marketing platforms on the market. Both platforms offer a wide range of features designed to help businesses automate their marketing efforts and boost sales.
So, which platform is the best option for your business?
To help you answer that question, we’ve put together a comparison of ActiveCampaign vs Infusionsoft. We’ll take a look at the key features of each platform, their pricing plans, and what users are saying about them.
At the end of this article, you should have a good idea of which platform is best suited to your needs.
ActiveCampaign – The Pros
- Lower cost – ActiveCampaign is a fraction of the cost of Infusionsoft. There are three price points: Lite ($15/month), Plus ($70/month), and Enterprise ($159/month).
- Ease of use – ActiveCampaign is infinitely easier to use than Infusionsoft. I’ve used both platforms and can tell you that Infusionsoft’s interface is clunky and dated, while ActiveCampaign is sleek and modern. Setting up campaigns is easy and doesn’t require any coding skills.
- Better deliverability – One of the most important factors in email marketing is deliverability, which is the percentage of emails that actually make it to subscribers’ inboxes. ActiveCampaign has some of the best deliverability in the industry, due in part to their expertly-managed IP addresses.
- Powerful automation features – ActiveCampaign’s automation features are on par with Infusionsoft’s, if not better. You can do everything from send birthday greetings to automate your entire sales process.
- Excellent customer support – ActiveCampaign has a responsive customer support team that’s always willing to help, whether you need help getting started or troubleshooting a complex issue.
ActiveCampaign – The Cons
ActiveCampaign has a lot of features, which is both a pro and a con. If you’re not familiar with marketing automation, it can be a bit overwhelming. ActiveCampaign does have a learning curve, but once you get the hang of it, it’s fairly easy to use.
The other downside to ActiveCampaign is that their customer service isn’t the best. I’ve had several issues with ActiveCampaign that their customer service team was unable to resolve. In one instance, I even had to reach out to a friend who is a developer to help me fix an issue that ActiveCampaign’s customer service team was unable to solve.
Infusionsoft – The Pros
Infusionsoft is a powerful CRM tool for small businesses. It’s jam-packed with features to help businesses automate their sales and marketing processes. And it’s one of the few CRMs that offers a built-in shopping cart and email marketing capabilities.
If you’re looking for a CRM that can do it all, Infusionsoft is a great option. But it’s not without its drawbacks. Here are some of the pros and cons of using Infusionsoft:
-Infusionsoft is very comprehensive. It’s a true all-in-one solution that can help businesses automate their sales and marketing processes from start to finish.
-The shopping cart feature is very robust and can be used to sell physical goods, digital products, or services.
-The built-in email marketing feature is very powerful and can be used to send highly personalized emails to your contacts.
-The leads scoring feature is very helpful in identifying your best leads so you can focus your sales efforts on them.
Infusionsoft – The cons
-Infusionsoft can be complex and overwhelming, especially for small businesses that are just starting out with CRM. There is a steep learning curve involved in using all of the features effectively. And if you need help, Infusionsoft charges extra for phone support unless you have the Enterprise plan, which includes unlimited phone support.
-Infusionsoft is expensive. The base price starts at $199 per month, but the Help Desk plans start at $299 per month, and the Enterprise plans start at $999 per month. Additionally, there is a one-time setup fee of $2,500.
The base price for Infusionsoft is $199/month + $50/month for the required CRM module. If you want to use any of the e-commerce features, you’ll need to pay an additional $80/month. And if you want to use the web forms builder to create custom forms, that’s another $30/month.
So if you want to use all of the features that Infusionsoft offers, you’re looking at a monthly bill of $359 – which can be a tough pill to swallow for small businesses. Infusionsoft delivers power and automation, but it also comes with a hefty price tag.
The Final Verdict – Which is the Better Email Marketing Platform?
The short answer to this question is that it depends on your specific needs and goals. If you’re looking for an all-in-one solution that offers a comprehensive suite of features, Infusionsoft is the clear winner. However, if you’re primarily interested in email marketing and are willing to sacrifice some of the bells and whistles offered by Infusionsoft, ActiveCampaign may be the better choice.
FINAL THOUGHTS
Active Campaign and Infusionsoft are both popular customer relationship management (CRM) software options. They both offer a wide range of features, making them great choices for businesses of all sizes. However, there are some key differences between the two that you should be aware of before making a decision.
Infusionsoft is more expensive than Active Campaign, but it offers a wider range of features. Infusionsoft also has a more user-friendly interface, making it easier to use for those who are not as tech-savvy. Active Campaign offers a more limited selection of features but is less expensive and has a simpler interface.
Active Campaign is the better choice for businesses on a budget or for those who don’t need all the bells and whistles that Infusionsoft offers. However, if you can afford it and you need all the features that it offers, then Infusionsoft is the better choice.
