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A Comprehensive Guide to Drip vs ActiveCampaign

ActiveCampaign and Drip are two of the most popular email marketing platforms on the market. But which one is the best for your business?

In this blog post, we’ll take a look at the key differences between ActiveCampaign and Drip to help you make the right decision for your business.


Drip and ActiveCampaign are two of the most popular marketing automation platforms on the market today. In this article, we’ll compare and contrast the two platforms to help you decide which is right for your business.

Drip is a relatively new player in the marketing automation space, while ActiveCampaign has been around for a while and has a well-established customer base. However, both platforms offer a great deal of features and functionality for businesses of all sizes.

Drip is focused on ecommerce businesses, while ActiveCampaign offers a more comprehensive suite of tools for businesses of all types. ActiveCampaign also offers a higher degree of customization than Drip, making it more suitable for businesses with complex marketing needs.

Both platforms offer free trials, so be sure to take advantage of that before making your final decision.

What is Drip?

Drip is an automated email marketing software that helps businesses send marketing emails, create campaigns, and track their results. It includes features such as email list management, email templates, email automation, and more. ActiveCampaign is a similar software that also offers these features. However, there are some key differences between the two that you should be aware of before making a decision.

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For starters, Drip is designed specifically for businesses that sell products online. ActiveCampaign, on the other hand, can be used by businesses of all types and sizes. This means that if you don’t sell products online, Drip may not be the right choice for you.

Another key difference is in the pricing structure. Drip charges a monthly fee based on the number of subscribers you have. ActiveCampaign, on the other hand, charges a monthly fee that is based on the number of contacts you have (not subscribers). This means that if you have a large number of contacts but a relatively small number of subscribers, Drip will likely be more expensive than ActiveCampaign.

Finally, it’s important to note that Drip offers a free trial period while ActiveCampaign does not. This means that if you’re unsure about which software is right for you, Drip may be a good option to try first.

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform that helps businesses attract, engage, and delight customers with personalized, high-value content.

Key Differences Between Drip and ActiveCampaign

There are a few key differences between Drip and ActiveCampaign that you should be aware of before making a decision about which one to use.

First, Drip is focused on helping you build relationships with your subscribers by providing them with targeted content. ActiveCampaign, on the other hand, offers a more comprehensive solution that includes features like automation and CRM integrations.

Second, Drip pricing is based on the number of subscribers you have, while ActiveCampaign charges based on the number of contacts in your database. This means that if you have a large database but only a small portion of those contacts are actively engaged, ActiveCampaign could be more expensive.

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Third, ActiveCampaign has a more robust set of features than Drip, which could make it more complex to use. If you’re looking for a simple solution, Drip might be a better option.

Finally, it’s important to note that Drip is still in beta and is constantly adding new features and improving its interface. If you’re looking for a platform that’s already fully developed, ActiveCampaign might be a better choice.


Drip is a powerful marketing automation tool, but it comes at a price. The cheapest plan is $49 per month for up to 2,500 contacts. The next tier is $122 per month for up to 5,000 contacts, and the top tier is $199 per month for up to 10,000 contacts. If you need more than 10,000 contacts, you’ll have to get a custom quote from Drip.

In comparison, ActiveCampaign starts at $15 per month for 500 contacts and goes up to $149 per month for 50,000 contacts. If you need more than 50,000 contacts, you can get a custom quote from ActiveCampaign.

Ease of Use

If you are looking for an email marketing platform that is easy to use, then Drip is the way to go. With its simple drag-and-drop email builder and straightforward automation options, it is one of the most user-friendly platforms on the market. ActiveCampaign, on the other hand, is a bit more complex. It offers more features and customization options than Drip, but this comes at the expense of ease of use. If you are willing to put in the time to learn ActiveCampaign’s platform, then you will be rewarded with an incredibly powerful tool. But if you just want something that is quick and easy to use, Drip is the better option.

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The two platforms offer different features, so it’s important to choose the one that offers the features that best fit your needs.


  • A/B Testing
  • Lead Scoring
  • Advanced Email Segmentation
  • Behavioral Triggers
  • Comprehensive API support


  • Unlimited Custom Fields
  • Dynamic Content
  • Visual Campaign Builder
  • Social Media Tracking & Engagement
  • Google Analytics Integration

    Drip provides 24/7 email support, while ActiveCampaign only offers support during business hours.

In order to get support from Drip, you can either email them or use their Live Chat feature on their website. With ActiveCampaign, you can either email them, use their Live Chat feature, or submit a support ticket on their website.


drip is the clear winner when it comes to price, feature set, ease of use, automation, and deliverability. ActiveCampaign falls short in a few key areas, but if you need advanced features such as CRM integration or email selling, it could be the right tool for you.

Which One Should You Choose?

There are a lot of different email marketing platforms out there, and it can be tough to know which one is right for you. In this article, we’re going to compare two of the most popular options: Drip and ActiveCampaign.

Both Drip and ActiveCampaign offer a lot of features, including automation, segmentation, and reporting. They both also have a wide range of integrations available. So, which one should you choose?

Well, it really depends on your needs. If you’re looking for an all-in-one solution that offers a lot of features, ActiveCampaign might be the better option. However, if you’re looking for a platform that’s specifically designed for ecommerce businesses, Drip might be a better fit.

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Finally, it’s worth mentioning that Drip is cheaper than ActiveCampaign. So, if price is a major consideration for you, Drip is probably the way to go.

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