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AdRoll Ad Sizes: The Ultimate Guide

There’s no need to be shy about advertising with AdRoll. We’ve got all the sizes you need to make a big impact.

AdRoll Ad Sizes: The Ultimate Guide

There are a variety of AdRoll ad sizes that you can choose from when creating your ad campaigns. The size that you choose will depend on a number of factors, including the type of campaign you are running, your budget, and your goals.

Here is a rundown of the most popular AdRoll ad sizes:

-Small Rectangle (200x200px): These ads are great for brand awareness campaigns and can be placed in a variety of locations on your website.

-Medium Rectangle (300x250px): These ads are perfect for promoting specific products or services and can be placed above the fold on your website.

-Leaderboard (728x90px): Leaderboard ads are great for driving traffic to your website and can be placed at the top of your website or in the sidebar.

-Wide Skyscraper (160x600px): Wide skyscraper ads are perfect for promoting special offers and can be placed in the sidebar of your website.

Half Page Ad (300x600px): Half page ads are perfect for grabbing attention and driving traffic to your website. They can be placed at the top or bottom of your website.
The Different Types of AdRoll Ads

AdRoll is a self-service platform that provides advertisers with the tools to create, launch, and manage their own ad campaigns. AdRoll offers a variety of ad units to choose from, each with its own set of features and benefits.

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-Display Ads: Display ads are the most common type of AdRoll ad. They are typically inserted into webpages as banners or skyscrapers and come in a variety of sizes. Display ads can be static or animated, and they can be used to promote products, services, or simply to drive traffic to a website.

-Native Ads: Native ads are designed to blend in with the surrounding content on a webpage. They are less intrusive than traditional display ads and can come in various forms, such as in-feed units, recommended content modules, or search results. Native ads are effective at driving engagement and can be used to promote both products and services.

-Video Ads: Video ads are AdRoll’s newest ad unit. They are short, attention-grabbing clips that can be inserted into webpages or apps. Video ads are ideal for promoting products or services and can be used to drive traffic to a website or landing page.

The Most Effective AdRoll Ads

AdRoll is one of the most popular advertising platforms, but with so many ad sizes and options, it can be hard to know where to start.

Here are the three most effective AdRoll ad sizes, based on our experience:

  1. The728x90Leaderboard: This is a large banner ad that appears at the top of a web page. It’s highly visible and can be very effective in getting people’s attention.
  2. The300x250Medium Rectangle: This is a smaller rectangle-shaped ad that appears in the middle of a web page. It’s not as obtrusive as the leaderboard, but it’s still very effective in getting people to notice your ad.
  3. The160x600Skyscraper: This is a tall, thin ad that appears on the side of a web page. It’s highly visible and can be very effective in getting people to notice your ad.
    The Pros and Cons of AdRoll Ads

    AdRoll ads are a popular way to market your business, but they come with some pros and cons that you should be aware of before you use them.
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-AdRoll ads are typically less expensive than other types of advertising, so they can be a good way to save money on your marketing budget.
-AdRoll ads are very targetable, so you can reach a specific audience with your ad campaigns.
-AdRoll offers a wide range of ad sizes, so you can find the perfect format for your needs.

-AdRoll ads can be intrusive and may not be well-received by some users.
-AdRoll’s targeting options may be too specific for some businesses, making it difficult to reach a wider audience.

How to Create AdRoll Ads That Get Results

Rolling out a successful AdRoll ad campaign requires more than just slapping together some images and text. To get results, you need to create ads that are relevant, eye-catching, and that accurately reflect your brand.

Here are a few tips to get you started:

  1. Choose the right ad size
    AdRoll offers a variety of standard ad sizes, so it’s important to choose the one that best fits your needs. If you’re not sure which size to choose, take a look at AdRoll’s Ad Creator tool – it can help you select the perfect size for your ad based on its placement on the page.
  2. Keep your text concise
    Your AdRoll ad should be easy to read and understand at a glance. Keep your headline short (no more than five words) and make sure your copy is free of grammar errors.
  3. Use quality images
    The images you use in your AdRoll ads should be high-resolution and relevant to your products or services. Avoid using stock photos – instead, opt for original images that will help your ad stand out from the rest.
  4. Use strong call-to-actions
    Your call-to-action (CTA) should be clear, concise, and directly linked to the offer or product you’re promoting in your ad. For example, if you’re selling shoes, your CTA could be “Buy Now” or “Shop Now.”
  5. Test, test, test!
    Once you have your AdRoll ad campaign up and running, it’s important to monitor its performance and make changes as needed. Try different versions of your ads (with different headlines, images, etc.) to see what works best for your business.
    AdRoll Ad Tips and Tricks
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The Do’s and Don’ts of AdRoll Ads

AdRoll is an AI-powered platform that allows you to create personalized ad campaigns that reach your target audience across multiple devices and platforms.

There are a few things to keep in mind when creating your AdRoll ad, to make sure that it is effective and reaches your target audience.


  • Keep your ad copy short and sweet, with a clear call to action.
  • Use high-quality images that are relevant to your product or service.
  • Use targeted keywords to reach your specific audience.
  • Test different versions of your ad to see what works best.


  • Use too many images in your ad, as this can be overwhelming for the viewer.
  • Use jargon or complex language that could confuse the viewer.
  • Use irrelevant images that have nothing to do with your product or service.
    How to Optimize Your AdRoll Ads

    AdRoll is one of the most popular retargeting platforms on the market, and for good reason. It’s an effective tool that can help you reach your target audience and boost your ROI.

To get the most out of AdRoll, though, you need to optimize your ads. Here are a few tips to help you do just that:

  1. Use the right image sizes
    AdRoll offers a variety of ad sizes to choose from, so make sure you select the one that best fits your needs. The most popular option is the 300×250 pixel size, but AdRoll also offers other sizes, including 728×90 pixels and 160×600 pixels.
  2. Make your headlines clear and attention-grabbing
    Your headline is one of the most important elements of your ad, so make sure it’s clear and attention-grabbing. Use keywords that are relevant to your product or service, and make sure your headline is no more than 50 characters long.
  3. Use descriptive text
    Your ad copy should be clear and concise, but it should also be descriptive enough to give users an idea of what they’ll get if they click through to your site. Use strong verbs and avoid jargon; instead, focus on creatingcopy that’s easy to understand and motivating.
  4. Use a call-to-action (CTA)
    Your CTA should be clear and concise, and it should tell users what you want them to do next. Some examples of effective CTAs include “Learn More,” “ Shop Now,” and “Download Now.” Avoid using CTAs that are vague or nonspecific; instead, focus on creating a CTA that tells users exactly what they need to do next.
  5. Test different versions of your ad
    To see which version of your ad is most effective, test different versions with different headlines, images, copy, and CTAs. AdRoll makes it easy to test different versions of your ad so you can see which one performs best before you commit to running a particular version for an extended period of time
    AdRoll Ads: Best Practices

    AdRoll’s 21 standard ad sizes are designed to fit the most popular ad placements on websites and maximize your campaign’s reach and performance. Check out our recommendations below to find the best performing ad sizes for your ad placements.
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Leaderboard (728×90)
The Leaderboard is AdRoll’s largest ad size and is designed to fit prominently above the fold on desktop websites. This size usually performs best in high-traffic areas where users are engaged and looking for something specific.

Banner (468×60)
The Banner is a popular choice for fitting ads above the fold on mobile devices and in sidebars on desktop websites. This size has proven to be effective in both high-traffic and low-traffic areas.

Medium Rectangle (300×250)
The Medium Rectangle is a versatile size that can be used in a variety of ad placements, including above the fold on both desktop and mobile websites. This size is especially effective in content-heavy areas, as users are more likely to be engaged with the surrounding text.

Skyscraper (120×600)
The Skyscraper is AdRoll’s tallest ad size and is designed to fit effectively in sidebars on desktop websites. This size has proven to perform well in low-traffic areas, as users are more likely to notice the tall ad units when they’re not distracted by other content.

Troubleshooting Your AdRoll Ads

If your AdRoll ads are not appearing on your site, there are a few things you can check to troubleshoot the issue.

-First, check that you have Placed the AdRollPixel on all the pages of your site. The AdRollPixel should be placed between the tags on each page.
-Next, check that your adblocker is not blocking our ads. You can do this by opening your site in an Incognito/Private browsing window. If the ads appear in this window, then you will need to add an exception for in your adblocker settings.
-If you’re still having trouble, please contact our Support team and they’ll be happy to help!

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